Traditional plastic baits have proven their effectiveness like few other baits ever have. The challenge with them is that they don’t last long. We’re chasing a lure that catches just as many fish as a traditional plastic while challenging the status quo. We believe that new technologies can be adopted in the plastic bait industry and that we can make the next innovation to catch more fish.

Our trademark Jim Rig is a new way to fish that gives extra hook feel, increases the strength of the plastic, and enables new patterns never before seen on a plastic. All of this is achieved while maintaining the signature characteristics that anglers have grown to love on a traditional plastic bait.

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